📚 Marketing

How demand is made as much as met — brand, positioning and the techniques that move a market, and the ethics argument that always follows.

Below are the 30 works carrying the subject marketing in the Open Library catalogue with the most editions in print. Author and first year are as the record states them; a missing year means the record does not carry one, not that the book is undated. Novels set in the subject are left out, because a list of historical fiction is not a list of history. Where one author dominates the reprint counts, no more than two of their titles appear.

Cover	Title	Author	First published	Editions
	Principles of marketing	Philip Kotler	1980	76
	Marketing management	Philip Kotler	1973	66
	Marketing	William M. Pride	1900	37
	International marketing	Sak Onkvisit	1989	27
	Basic Marketing Case Book	E. Jerome McCarthy	1960	26
	Consumer behavior	Leon G. Schiffman	1978	25
	E-marketing	Judy Strauss	2002	24
	Marketing research	Naresh K. Malhotra	1993	23
	The Long Tail	Chris Anderson	2006	22
	Marketing	Gary Armstrong	1993	19
	Purple Cow	Seth Godin	2002	18
	Essentials of Marketing	William D. Perreault	1996	17
	Marketing research	Gilbert A. Churchill	1976	16
	Marketing	Roger A. Kerin	2002	16
	Designing brand identity	Alina Wheeler	2008	16
	Global Marketing	Johny K. Johansson	1996	15
	Destination Marketing	Steven Pike	2012	15
	Fundamentals of marketing	Stanton, William J.	1964	14
	Marketing channels	Bert Rosenbloom	1978	14
	Strategic market management	David A. Aaker	1984	14
	The Strategy and Tactics of Pricing	Thomas T. Nagle	1987	14
	Marketing strategy	Paul Fifield	1992	14
	Marketing	Michael R. Solomon	1996	14
	Marketing	Joel R. Evans	1982	13
	The personal MBA	Josh Kaufman	2010	12
	Chaos monkeys	Antonio Garcia Martinez	2016	12
	Consumer behavior	James F. Engel	1968	11
	Everybody Writes	Ann Handley	2014	11
	Strategic marketing	David W. Cravens	1982	10
	Marketing communications	Chris Fill	1995	10

List built from Open Library (CC0 metadata) · retrieved 06 Nov 2026 UTC · capped at 30 works per subject.

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Want the ideas behind these books explained rather than listed? Try Study for short explainers, Academy for deeper tracks, and the periodic table or the night sky when the book is about matter or stars.